Everything You Need to Know About Affiliate Onboarding Guide

So, make sure you implement these key affiliate onboarding strategies to equip new affiliates with the tools they need to create converting content. But even more than that, provide them with support and community spirit to motivate them to get involved. One thing we say all the time at AffiliateWP is that it’s one thing to create an affiliate program, it’s another to successfully grow it.

affiliate onboarding

Consider creating a “getting started” guide with all of the most important information your affiliates need. This not only makes the onboarding process smoother for them; it also cuts down on the amount of support you (or your affiliate managers) need to provide. Part of the affiliate onboarding process is setting expectations and one of the best ways to do this is with your affiliate terms and conditions.

Reports & Guides

Product pages are crucial for affiliate programs as they reassure trust, improve retention rates, and increase sales. Creating engaging product pages involves displaying enticing product images, providing clear and informative product descriptions, using proper CTAs, improving page load time, and showing social proof. As for the materials you can provide affiliates with, you have many options – from banners and images, through YouTube videos or social media posts, to special discounts.

  • The difference between a successful affiliate and an unsuccessful one can lie in the effectiveness of your onboarding process.
  • Because we’re heavily focused on helping you grow without having to manage those growth processes yourself, we provide a number of proven and high-performing campaigns developed by industry experts.
  • We love WPForms’ conversational forms for this because they don’t bombard people with too many questions all in one go.
  • Getting started isn’t as hard as you might think, either — because we support your success, we provide everything you need right from the start.
  • Try thinking about what you would want to know if you were an affiliate.
  • This blog will help you simplify the procedure of onboarding new affiliates and the 5 best features for affiliate onboarding for your business.

This is important for the overall success of your affiliate program as well as the success of individual affiliates. Onboarding is the key to success for performance-based affiliate marketing. If new affiliates feel valued and welcomed into the program and are given all the tools they need to start working comfortably at their own pace, their engagement and satisfaction in the long-term will increase. Once their onboarding is successfully over, achieving affiliate marketing success will be a piece of cake for them. A guide is also a great place to provide a short tutorial on how to use their affiliate tools and who to contact if they have a problem.

Onboarding Strategy #5: Affiliate User Feedback Survey

Our creative team can take care of your marketing needs ranging from various ads to lead-generating email marketing and more. While affiliate onboarding can be an exciting time, it can also be stressful. You are, after all, making an important business decision based on trust and your belief in what your new promotional products organization can offer you.

affiliate onboarding

Keeping this stuff simple helps you onboard your affiliates faster and leaves less room for confusion and misunderstandings. It’s important to understand how your affiliate program is going, and what can be improved. Interactive training sessions and webinars can be highly effective in conveying information and answering affiliates’ questions in real time.

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You don’t want to take up too much of your affiliates’ time, so keep forms brief and make them as easy as possible to fill out. It might also be worth setting up an automatic follow-up one month after affiliates join to check in with them and see how they’re doing. Recognize affiliate onboarding that not every would-be affiliate is the right fit for your business, and ensure you only accept people who are a good match. Too much technical jargon and excessive information can intimidate your affiliates and maybe even turn them off from your program entirely.

affiliate onboarding

These final steps and maintaining an ongoing commitment to improving your affiliate onboarding process, you’ll create an environment where affiliates feel supported, educated, and empowered to succeed. Effective affiliate onboarding doesn’t stop at the initial training; it’s an ongoing journey of learning, communication, and growth for both your program and your affiliates. Affiliate marketing has emerged as a powerful strategy for businesses to expand their reach and increase revenue. However, the success of any affiliate marketing program hinges on effective affiliate onboarding. To thrive in the competitive world of affiliate marketing, it’s crucial to provide your affiliates with the knowledge and resources they need to excel.

Have a “Getting Started” guide ready for your new affiliates

This is the process of getting new affiliates acquainted with your program and prepared to start promoting your products and services. An effective affiliate onboarding involves communication, guidance, and support from the moment they sign up to important milestones such as their first conversion. Ensuring a successful affiliate onboarding process is just the beginning. Because you’re at the helm of your business, we provide just as much opportunity for your development as we do for your distributorship. In addition to hosting numerous educational and networking events throughout the U.S. and Canada, we also provide individualized coaching on a variety of different areas within your distributorship. That said, our Affiliate Services team will be available to you on day one of the affiliate onboarding process.

affiliate onboarding

Once an affiliate is signed up (and if you have the automatic notifications of your program enabled), they will receive a welcome email with their referral link and temporary password. However, the outcomes are frequently worse than planned without a proper onboarding procedure since new staff take longer to create results. Walking newbies into their first transactions also allows you to identify and correct any faults with their sales tactics, resulting in more extraordinary future results. While it may take time to have this interactive, the early energy might pay off in the long run.

Onboarding Strategy #1: Platform basics checklist

They’re trying to make a quick decision about which affiliate program can make them money, and if you can’t showcase this, then they’ll likely move on to the next one quite quickly. Check in monthly or quarterly with newsletters, product updates, upcoming sales, media mentions, and any bonus offers. This is also a good time to offer the option for meeting individually with affiliates if they would like to. The following strategies will help you successfully onboard affiliates to your program.

When affiliates know they’re going to get paid regularly and without hassle, it just offers that extra piece of motivation to go out and make sales. Again, you know your business best, so use this knowledge to offer your affiliates a personalized experience. Remember that social proof and FOMO (fear of missing out) are powerful tools. If you can incorporate your affiliates into this happy, thriving community you’ve created, then it’s going to give them added motivation. If you want your affiliates to thrive, they should feel welcome as a part of your team, and that all starts with onboarding. While must-know information is sent in the welcome message, there’s likely still a lot you can share with affiliates to help them get started.

FAQs: Everything About Affiliate Onboarding

Here are five strategies for successfully onboarding your new affiliates. Some of your affiliates will be completely new to this type of marketing. Others may have an established audience and already be partnered with a bunch of different brands, working with international domain names and global online channels.

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